The Power Of Using Autoresponders to Increase Your Profits Online

With larger companies dealing with hundreds of customers on a daily basis, many wonder how they do it. When you take a close look at how they contact you, you’ll see that most of them use some type of auto-response system. They are called autoresponders and they are a very powerful tool that can help you with a variety of tasks.

Once you have an autoresponder set up, you can use it to make money even if you aren’t working in front of your computer. You can be out with your family or doing other things, while your autoresponder draws visitors to your website, provides them with information and helps you grow your business.  

Here is a quick example of what a basic autoresponder can do. Let’s say someone visits your website and likes what they see. If you offer them a good reason they will normally sign up for your email list. When that list is managed by an autoresponder it will automatically send out a welcome email and a series of follow up emails designed to get your visitor to take some form of action like make a purchase.

TIP: If you don’t have an email list, you should start building one immediately. 

They can inform your customers of news, upcoming products, and answer most general consumer questions. Autoresponders can be used like little robot salesman, to let customers know about products, services and special offers as well as how the potential customer will benefit by staying connected with your business. 

When it comes to making money using an autoresponder one of the first things you should do, is ensure that your website, blog and even your social profiles have a signup form where people can see it. While this is an obvious way to use an autoresponder, a lot of people neglect this step.

Each and every day your sites and online profiles attract visitors. If you put a signup form in obvious locations people who are interested in knowing more about you and what you have to offer will gladly sign up and become a contact. This way, your customer base will grow and you can stay in close contact with your prospective customers and increase your audience and conversion rates.

To help sweeten the pot and get more signups you can give offer free reports, ebook’s or other incentives that will entice visitors to provide you with their contact information and permission to email them regularly.

Autoresponders are great for customer response because they can answer a large portion of your technical questions. Whenever someone sends you an email needing customer support, simply answer with an autoresponder message that entails a lot of the most common problems. A lot of customers find this to be very helpful and chances are it will cover the issue they are experiencing. Most autoresponders provide a feature that will connect with your blog and send out an email every time you make a post automatically sending people to your site to read more which is a great way to increase traffic without any extra work on your part.  

As we know autoresponders can be used to send out free courses like this one. They can also be used to deliver articles, information, reports and information regarding your products and services, price lists, welcome and thank you letters, confirm orders, and tell readers about your special offers, sales and discounts. You can preset any type of information into your autoresponder, so it will automatically send out at timed intervals whenever someone subscribes to your email list. Unlike mass email messages, autoresponders can be set up to your specifications allowing you to send personalized messages that will make your reader feel as if the email was written specifically for them. It can include a variety of personalization’s from their name and email to account information, such as login info, order details and receipts. In the world of online businesses, this is as good  gold when it comes to customer service. 

Another technique is to include reference to your terms and conditions. Often times, potential customers simply don’t have enough time to read through your terms and conditions even though they are very important, which is why it never hurts to include them with an email. You could include a link your website, or detailed information about your return policies, purchases, refunds, and anything else you think a potential customer would like to know. This will help eliminate hesitation on the consumer end when it comes to making a purchase. Anytime you have a new product, all you have to do is write a review about it, add it to the broadcast page of your autoresponder, make a few adjustments, personalize it for your customers, then send it off to everyone on your customer list with the click of a button. When you have a follow up autoresponder, it will keep you’re your consumers in the loop and keep your business relevant in their minds.

When it comes to business using a free or cheap autoresponder is never a good idea. If you take your time and choose a reliable autoresponder, you’ll save your business and yourself a lot time, trouble and money in the long run. Before you decide to purchase one you should always compare and see what each one has to offer.  If you are interested in running one from your server or website, then you’ll need to look at desktop and locally hosted autoresponders.

Here are a few places you can start:

Aweber:
http://www.aweber.com

Getresponse:
http://www.getresponse.com

Mailchimp:
http://mailchimp.com

Of course there are many more and the best way to find the right one for your business remember to take your time, weigh your options, focus on the features you need most and look for reliability.

When it comes to making more sales using your autoresponder, follow up messages are very important. Most website visitors won’t buy something on the first visit; it normally takes more than 6 or 7 visits before they decide to make a purchase. To keep them interested and eventually make the sale, you’ll need to come up with some innovative yet captivating follow up messages.To help boost results, you should include comparisons between what you offer and what competitors offer. This way, you’ll show potential customers that you are indeed the best, with the best features and the best prices. As we discussed in your second lesson once you have a few satisfied customers, you can include some testimonials in your emails which will help build up your credibility. 

I sincerely hope that you have learned a lot about how to put autoresponders to work for your business. I sure hope you have enjoyed your lessons and learned a lot about how you can use autoresponders to grow your business and increase your profits.